Selling to the public sector requires businesses to have the appropriate infrastructure, presence, staff and resources to manage an array of complex marketing processes and procurement regulations. Companies lacking experience in the government sector can find the process of creating new infrastructure to be expensive, time consuming and distracting from core business operations.
The APEX process is designed to maximize a company's investment in pursuing government business. Working in partnership with client businesses, APEX’s expert consultants guide them through the complicated government procurement cycle from start to finish. Companies with existing government operations can also make use of APEX expertise by outsourcing individual functions to APEX, freeing sales staff for more direct sales roles.
APEX was founded with the sole mission to win government business and increase revenue for its clients, without the high costs of creating an internal government marketing function. Even after winning contracts, most APEX clients choose to continue the relationship, discovering that working with APEX is their most cost-effective solution to procuring government business.